CPG

LIFE

Being a CPG founder is hard. Being a minority owned business is even harder.

I know because I have been there!

I am a Latina founder with 18 years of experience in CPG helping brands such as Nestle launch beverage solutions in Latin America to emerging brands like Stubb's Bar-B-Q become the #1 Specialty sauce brand in the US and later acquired by McCormick. I have an MBA from St. Edward's University. I live in Austin with my family and have a passion for building marketing programs and teams.

I'm here to save you valuable time and reveal the insider shortcuts that industry experts swear by.

I have been part of major accelerators such as SKU, Food Bytes, Chobani Incubator , Pepsico WomanMade and a Nosh Pitch Winner

I Help Diverse Food Businesses Launch & Grow in CPG

Retail Ready

Get customized tools, strategies, and support to land wholesale accounts. We have hands-on experience in bringing products to life very efficiently including USDA approvals, GFCO audits, retailer presentations, pricing structures and more.

Increase Velocity

Let's work together focusing on ROI and customized plans for your brand by retailer. We all know getting on the shelf is where the work begins. We have worked with every major retailer and know what works and where you should be investing your $$ as an emerging brand.

BIPOC & WO

Work with the diversity teams from major companies from Target to HEB. Let me help you unlock all the benefits that minority business owners have access to.

Fractional CMO

Plan & Execution key marketing initiatives: Digital advertising, coupons, influencers, packaging, and website. Tap into our vetted marketing professional netwok who we have worked for the last 18 years.

Retail Ready

Get customized tools, strategies, and support to land wholesale accounts. We have hands-on experience in bringing products to life very efficiently working with the best professionals.

• Identify your Target Consumer
  
• Retailer Meeting Prep
  
• Pricing structures
  
• Go to Market Strategy
• Website, packaging, brand book & more
• USDA approvals & GFCO audits management
  

Increase Velocity

Let's work together focusing on ROI and customized plans for your brand by retailer.

• Agency Selection - scope of work, packaging
  
• Seasonal SKU programs
  
• Marketing Plan Development
• Demos & Event planning management
• Trade Marketing & Budget Management:
• TPR, MCB, Off-Invoice, BB, digital coupons
  
• Digital Advertising:
• Instacart, Shipt, Roundel, Criteo,
  
• SEO, PPC, Kroger Promote IQ
  
• Retailer Specific Influencer programs
• Secondary Display Management & End Caps
  

BIPOC & WO

There are a ton of benefits for diverse founders in the CPG industry. Let us help you maximize them when working with retailers.

• Retailer Diversity Team management
• POS specific
• Social Media & Influencer Campaigns
• Event & Demo Management
  

Reach out if you want to grow your CPG brand together.

To see more of my work, visit me on Linked in

@CeciliaLinkedIn